Halwakadai, a good startup by young entrepreneurs needed support to drive their sales figures up. They approached us with a proposal to increase sales. Our immediate solution was to showcase our skills to increase the sales for the then upcoming pooja festival. We opted to Email Marketing.
Simple designs wont be the right answer to increase sales. With our experience in wire framing 1000+ newsletters, we did perfect matched template for their business.
Just a wireframe isn't enough. It has to have conversion points which can facilitate the users to perform the actions which intended to be taken to facilitate a conversion/sale.
When the points are fixed, the newsletters have to be designed. We fixed a theme which can speak for its own in sync with the brand.
Design for web and mobile is easier. But designing for Emails need compatibility to be checked across 100+ devices. Our optimisations are done by taking care of these and Spam Analysis is done to check whether the codes have scripts which could be blocked by Email service providers.
Conversion is done with fixing the frame in mind to have compatibility in loading for over 100+ mobile devices and desktop and tablet viewers.
100% clean codes are impossible and we declare it open. The bugs arise during coding are fixed to render the email perfect in all the devices.
The main focus is to track how the email performs, how many clicks we get and from where the user exits the page. Its needs tracking pixels and urls. We did it perfect that the analytics can say it in their terminology exactly on the visitors acquisition and behavior.
Once these optimizations are done, our sending expert will send the newsletter and monitor the campaign performance for bounces and performance bugs.
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